234&That / Website speed test
How fast is your website on a Nigerian phone?
Find out how long your website takes to show its main content on a phone on Nigerian mobile data. Free, using Google's own PageSpeed Insights, with your number next to Google's 2.5-second "good" line and next to ours.
What this measures
The number that matters is Largest Contentful Paint (LCP): the moment the biggest thing on the screen, usually your hero photo or headline, finishes appearing. Until then your customer is looking at a blank or half-built page. Google rates LCP as good at 2.5 seconds or less, needing improvement up to 4 seconds, and poor above 4 seconds.
The test runs Google PageSpeed Insights on its mobile setting, an emulated mid-range Android phone on a throttled 4G connection. That is closer to how your customers meet your site than the office Wi-Fi you usually check it on.
Why it matters more in Nigeria
Most Nigerian customers reach a business website on a phone, on prepaid mobile data, often on a congested network. Every extra second of loading is a second in which they can go back to Google or Instagram and tap the next business. Heavy pages also cost your visitors data they paid for.
If you pay for ads, a slow site wastes the spend: you pay for the click whether or not the page ever loads. And Google uses loading speed from real Chrome users as a ranking signal, so a slow site is harder to find in the first place.
What to do with your result
- Under 2.5 seconds: your site is fast. Keep it that way when you add photographs; resize them before uploading.
- 2.5 to 4 seconds: usually fixable without a rebuild. Oversized images and unused scripts are the common causes.
- Over 4 seconds: customers are leaving before they see you. Often the theme or page builder is the problem, not the content.
Send us the result and we will tell you, free, which change would make the most difference. Our own home page shows its main content in 1.1 seconds on the same test. See how Nigeria's best-known web studios compare.
Questions
Why is my website slow?
Usually three things: photographs uploaded at full camera size instead of resized for a phone, a page builder or theme that loads far more code than the page uses, and a slow server. On Nigerian mobile data each of these costs seconds. The test above shows which numbers are worst; send us the result and we will tell you which one to fix first.
What is a good website loading time in Nigeria?
Google rates Largest Contentful Paint, the moment your main content appears, as good at 2.5 seconds or less and poor above 4 seconds. That threshold is the same everywhere, but it is harder to meet in Nigeria because most visitors arrive on a phone on mobile data. Test on the mobile setting, not on office broadband.
Is this test accurate?
It is Google's own PageSpeed Insights, the same engine as pagespeed.web.dev, on its mobile setting: an emulated mid-range Android phone on a throttled 4G connection. Results move a few tenths of a second between runs. Where Google has real visitor data for your site, we show that too.
Does website speed affect my Google ranking?
Yes. Google uses Core Web Vitals, of which Largest Contentful Paint is one, as a ranking signal, measured from real Chrome users. A slow site also loses visitors before they see your prices, which costs more than any ranking change.
What do you do with the address I test?
We send it to Google PageSpeed Insights to run the test and keep the result for six hours so a reload is instant. We do not contact you unless you message us.
Send us your site. We'll tell you what's wrong with it, free.
A two-minute recording of your own site loading on a phone, with the three things that would fix it. No pitch first.
WhatsApp +234 708 188 9364 or email enquiries@234andthat.com