234&That / AI fashion editorials
Editorial imagery from the photos you already have.
234&That turns a fashion designer's existing product photos — flat-lays, mannequin shots, the dress on a hanger — into high-end editorial imagery. The garment stays exactly the garment. What changes is the presentation: model, setting, light. A single look comes back in hours; a full campaign in about a week.
Why this exists
Most Nigerian designers make better clothes than their photographs show. A shoot with a photographer, model, makeup and location costs more than many collections earn in their first month, so the work goes online as a mannequin shot under a ceiling bulb — and is priced like one. The clothes are good. The photography is what suppresses the price.
234&That was founded by Yemi Oloko, who spent five years designing and producing garments before building software. We know what a seam is meant to do, and we check every image against your source photos before you see it.
The one rule
The garment must stay the garment. Silhouette, colour, fabric behaviour and construction survive the transformation. If your photos do not show how a piece is built, we ask for another angle rather than invent it. An image that shows something your customer will not receive costs you a refund and your name.
What you can order
- Single look — one garment, a small set of editorial images. The fastest way to see it work on your own piece.
- Campaign — ten looks, thirty images, one consistent setting and mood across the set. Our most chosen option.
- Seasonal — a collection launch, planned with you: settings, models and the order the images go out.
Every editorial engagement is a fixed price, invoiced in full on commissioning. Send us one photo on WhatsApp and we will show you what it becomes.
For product photos, not editorials
If you sell from a catalogue and need clean, consistent product shots on white rather than a model and a setting, that is a different and cheaper service: product photo cleanup.
Questions
What is an AI fashion editorial?
It is a fashion designer's existing product photo — a flat-lay, a mannequin shot, a hanger by the window — rebuilt as editorial imagery: a model, a setting and lighting chosen for the brand. The garment itself is not redesigned. Silhouette, colour, fabric behaviour and construction stay exactly as they are; only the presentation changes.
Will the clothes in the pictures match what my customer receives?
That is the rule the whole service is built on. If the image shows a drape the fabric cannot do, or a seam that is not there, your customer receives something that does not match the picture — returns, disputes and a public complaint. We check every image against the source photos before delivery, and when the construction is not clear from your photos we ask for another angle instead of guessing.
How fast can I get the images?
A single look can be back within hours. A campaign of ten looks is usually done within a week, including a revision round.
Do I have to say the images are AI-generated?
We tell every client plainly that the imagery is AI-generated, so you can make your own disclosure decision. Advertising rules on AI imagery are tightening, and many brands choose to label it. We do not hide it on our own site either.
What photos do I need to send?
Clear photos of the real garment: front, back and any detail that matters — embroidery, closures, lining. Plain background, in focus, even light from a window is fine. A phone camera is enough.
Send us your site. We'll tell you what's wrong with it, free.
A two-minute recording of your own site loading on a phone, with the three things that would fix it. No pitch first.
WhatsApp +234 708 188 9364 or email enquiries@234andthat.com